ARATA LAUNCHES ITS STYLE PRO RANGE
- ~Ace your hair styling routine with these game changing products from Arata~
ARATA, India’s leading hair care & hair styling experts, championing the power of naturally-derived ingredients, are back with their new grooming range – Style Pro.
The new range introduces a collection of home-grown, vegan and cruelty-free styling formulas designed for men and women sporting long and short hairstyles. Aiming for beachy waves or a sharp and sleek look? You can achieve either and more with the latest range of products.
Backed by months of research and development, ARATA uses the finest plant-powered ingredients and formulation techniques to introduce four high-performing products that get your hair right where you want it and keep it there.
The Style Pro is the ideal everyday range giving us the hack to perfectly styled hair with the right amount of nourishment and hydration with a carefully curated selection of four products –
Sea Salt Thickening Hair Spray
Bottles the power of the ocean to give you exquisitely done, surfer-inspired locks. Its triple-powered ingredients — salt, biotin & niacinamide, maximize thickness, making thin or fine hair appear voluminous.
Price – INR 399
Hair Pomade
Crafted into a moisture-rich, creamy consistency, the formula, featuring shea butter, avocado oil & vitamin E, boosts a soft hold & is perfect for creating sleek, defined looks with a glossy finish.
Price – INR 349
Beard Growth Oil
Infused with Amla Oil, Jojoba Oil & Green Tea Extract, this ultra-nourishing blend intensely moisturizes while ensuring healthy hair growth to keep your beard looking full and lush.
Price – INR 299
Hair Clay Wax
An innovative blend of Kaolin Clay & Candelilla Wax, this formula offers a stronghold with a matte finish and is designed for enhancing volume and definition.
Price – INR 349
“We are thrilled to bring to you Arata’s new hair grooming range – Style Pro. With intense research put into formulating these products, our aim was to create a range that not only yields professional looking results but also helps in achieving a variety of hair styles and looks. Our team has stayed true to our natural, cruelty free ingredients and formulation techniques to create these versatile high performance grooming products. We are confident that the new Style Pro range will find a space in your everyday hair styling routine”. quote Dhruv Bhasin and Dhruv Madhok, Founders of Arata
Shop for the new Style Pro range on www. arata.in
About Arata
Launched in February 2018, Arata is a personal care brand focused on creating non-toxic and clean hair care, face care, body care and oral care formulations. The company sells all-natural, plant-based, vegan, and chemical-free unisex skin, hair, and oral care products. The brand believes in the customers’ right to honesty and transparency in personal care and fully discloses all ingredients and formulations. Arata is the only brand in India to have received the coveted EWG Verified certification for its products and is also Australia-Certified Made Safe & Non-Toxic and Peta-Certified Vegan & Cruelty-Free. It is the first personal care company in India to use up to 100% recycled plastic packaging across our entire product range. Arata has been selling its products online across various marketplaces, including Amazon, Nykaa, etc., as well as on its website.