Bottega Veneta Opens New Pop-Up Store in East London

Bottega Veneta has opened a new pop-up store on Redchurch Street, East London, inside of the renowned Tea Building, a former warehouse on Redchurch Street, which has turned into one of the city’s most on-demand locations — with Shoreditch House, Browns East and Gucci’s new boutique-slash-event-space Gucci Circolo all located a stone’s throw away.

The new store — which has an industrial feel and barely any signage — showcases the brand’s Salon 02 collection, alongside a selection of art pieces from creatives who have been collaborating with the label on Issue 02, the digital journal it debuted after it wiped out its social media accounts at the beginning of the year.

Last month, Bottega Veneta unveiled its Salon 03 Spring/Summer 2022 collection in Detroit, Michigan. Connected to the theme of clubbing that encapsulated the brand’s Salon 02 collection, the Salon 03 collection notes explained: “There is momentum to the collection. It comes from a place of progress. It speaks to a joyful future. American sportswear and workwear is seen through a contemporary, high-performance daywear lens. A sense of individualism and freedom is expressed. A celebration of industry, engineering and revolution runs throughout in the form of metal yarn. A focus on technicality and function, meets modern, liberated glamour. The manipulation and exaggeration of construction and volume is important.”

Bottega Veneta’s Redchurch pop-up store is open now and will remain until Christmas.